Trade show games – Selling Trade Show Sales for Services
If you own a service company perhaps you might look into selling to tradeshow exhibitors. There are so many services that tradeshow exhibitors need from cleaning and detailing of equipment, automobiles and trucks to consulting, tradeshow models and catering.
If you own a service company this can be of great benefit to you, but first you must be certified to work on the property and give a copy of your insurance to the managers of the tradeshow facility. And additionally they’ll want you to fill out forms to make sure they know who you are and what you will be doing.
There are many services that only the union people will be allowed to do in the tradeshow facility might there are also many services that the union workers at the tradeshow company will not be able to perform because they do not have the expertise to do it properly. The trick to selling tradeshow services is to have a proper list of all the vendors and exhibitors that will be at the tradeshow in advance so that you can call the marketing departments of each company to make a contact and find out what they need and the services they desire.
Selling services to trade shows or helping them with sales staff may not be as hard you think. Most exhibitors would rather higher out is much as they can rather than have extra people to come with the team and pay for their hotels, food and travel expenses. You will be making money by saving them money and therefore you will always be a desired and needed service please consider this in 2006.
Lance Winslow
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