Trade Show Items

You can make your trade show experience much easier by using a portable exhibit. Since you control everything related to transporting it and setting it up, you won’t have to hire firms to for those things for you.

In contrast, a large exhibit requires you to rely on others to ship it and set it up - during which any number of problems can arise. For example, your exhibit could arrive late at the trade show, or not arrive at all.

Are you wondering whether to accept credit card at trade show options? You know how it goes. You register for a show, set up your booth, and over the course of the event you find that lots of customers want to buy your products. If you are stuck making change for cash payments or trying to decide whether to accept a personal check, you could spend a lot of time and lose many customers in the process. Those who prefer to pay by plastic will head to your competitors’ booths where they can swipe a card and be on their way in a few moments’ time. With a credit payment processor, you can be the one swiping the plastic and ringing up the sale. So how can you get set up to receive credit card payments at a trade show? It all starts with a merchant services account.

Yikes - My Feet Hurt!

Concrete. Tiles. Cheap carpet. Walking, walking. Standing, standing. Talking, talking. Walking, standing, talking - and walking some more.

We’ve become a comfortable people. We don’t walk miles per day on hard surfaces. We don’t stand for hours in a relatively confined space. And, we get grumpy when we’re required to do so.

You’ve heard this before: There were four people named Everybody, Somebody, Anybody and Nobody.

There was an important job to be done and Everybody was sure Somebody would do it. Anybody could have done it. Nobody did it. Somebody got angry because it was Everybody’s job. Everybody thought that Somebody would do it. But Nobody asked Anybody. It ended up that the job was not done, and Everybody blamed Somebody, when actually, Nobody asked Anybody.

Budget Guidelines for Trade Show Marketing

B’techa didn’t know - Trade shows are the second largest expenditure of corporate marketing dollars in the US. Only the field salesperson costs a company more.

How much of that money is wasted? Oodles - if you don’t know what you’re doing and how to track it.

TIME, MONEY, HASSLE - You can make a sale on one of the Three Little Words, but when you sell on two of the three, you’ll have a very loyal client.

You’ve have product training and sales training, you reviewed your company’s web site and literature, you understand the demonstrations, and the marketing ideas behind the exhibit design. You’re ready for the show.

But now you’re standing in the booth and it’s Duh? time. You can rattle off the features and benefits, but what does the person standing in front of you want to know?