Trade Show Items

Trade show exhibitors often create magical environments to take you out- of- the ordinary-and sweep you away to another world. They can be filled with music (The House of Blues found at the Exhibitor Show 2006 in Las Vegas), or animals (live African blackfooted penguins at the Magnussen Home Furnishing’s booth at International Home Furnishings Market’s biannual trade show in April 2005), adventure or just plain fun.

The pop-up style expandable frame display has now been in existence for over 15 years. It is the most common portable display now on the market. The first were made of a flexible fiberglass frame, with aluminum channels bars and roll able fabric that was attached to the framework with magnets. The basic design has not changed over the years, but the options this technology offers has. The frame expands to a large size, allowing a full 10′ wide exhibit to be transported in a relatively small case. The case also contains the fabric, lights and vertical bars allowing for the fabric or photo-mural panels to be attached. Most 10′ pop-ups , in their case weigh under 90 pounds complete. There now are many manufacturers of many types, the most common being a 10′ width display described as follows:

Trade show magicians are one of the many ways to build booth traffic and separate your company from others on the floor.

At a trade show you not only have to compete against your competition’s sales reps but also you have to compete against all the ‘attention-grabbing’ strategies they use.

Louder doesn’t always mean more traffic.

One thing that really draws a crowd IS a crowd.

If you want to build a small crowd that grows larger, consider how magic works on people.

Sponsoring a well-respected trade show speaker at the conference where you exhibit represents an exceptional marketing opportunity. Speaker sponsorship enables you to strengthen visibility and awareness of your company and product, enhance your image, attract more visitors to your booth, and increase your sales results (which is why you are at the trade show in the first place).

Let’s face it. Participating in a trade show is expensive. There’s no doubt about it. When you add up all the expenses associated with trade shows — including registration fees, display costs, shipping, giveaway items, booth staff salaries and lodging, and more — you’re talking about some serious money.

A trade show is an ideal way of showcasing your products and services to several potential customers who are all at one location, at the same time. Trade show booths are one of the best methods of direct contact systems with consumers. The opportunity to meet face to face with customers can provide some excellent results.

Surveys show that in the U.S. and Canada, more than approximately 110 million people attend 4,000 tradeshows annually. Many of these could turn out to be your potential customers, and they attend the trade shows with purchasing authority for their companies.