Trade Show Items

Swooping shapes, extreme flexibility, ease of assembly and an ability to reach up to 3-story high projections are just a few of the reasons why smart trade show exhibitors are using tension fabrics in their trade show displays’ towers, hanging signs, backwalls, wings and conference areas.

Are you wondering whether to accept credit card at trade show options? You know how it goes. You register for a show, set up your booth, and over the course of the event you find that lots of customers want to buy your products. If you are stuck making change for cash payments or trying to decide whether to accept a personal check, you could spend a lot of time and lose many customers in the process. Those who prefer to pay by plastic will head to your competitors’ booths where they can swipe a card and be on their way in a few moments’ time. With a credit payment processor, you can be the one swiping the plastic and ringing up the sale. So how can you get set up to receive credit card payments at a trade show? It all starts with a merchant services account.

Yikes - My Feet Hurt!

Concrete. Tiles. Cheap carpet. Walking, walking. Standing, standing. Talking, talking. Walking, standing, talking - and walking some more.

We’ve become a comfortable people. We don’t walk miles per day on hard surfaces. We don’t stand for hours in a relatively confined space. And, we get grumpy when we’re required to do so.

You’ve heard this before: There were four people named Everybody, Somebody, Anybody and Nobody.

There was an important job to be done and Everybody was sure Somebody would do it. Anybody could have done it. Nobody did it. Somebody got angry because it was Everybody’s job. Everybody thought that Somebody would do it. But Nobody asked Anybody. It ended up that the job was not done, and Everybody blamed Somebody, when actually, Nobody asked Anybody.

My last article on “Before the Show” planning went on like a broken record about how important it was to have all the details checked and double-checked prior to “Showtime!”. Well guess what? It doesn’t stop there! Sure, you had to have all of your ducks in a row to make it this far, but now comes the make-it-or-break-it phase. This is where you meet real live clients. Are you ready? Here are my top ten things to do DURING the Trade Show to help ensure your success.

1. Message Is your message clear? Does it speak to your primary audience? Is it relevant? Does your message have an emotional attachment? Are you trying to say too much when you only have a few seconds to grab your audiences attention?

2. Pre-Show Have you contacted attendees even with something as simple as a postcard asking them to come by your booth for a prize or gift? Are you in a good location? If not, what will you do about it?